Globe Opens its Generation 3 Flagship Store in Cagayan de Oro

Setting a new global standard in retail experience, Globe Telecom unveiled its Generation 3 Store simultaneously in SM North Edsa, Quezon City, Manila and in Limketkai Mall, Cagayan de Oro.

The Globe Gen 3 stores will further engage and delight customers by fueling their passion in the areas of music, entertainment, productivity, and life. With the opening of the Gen 3 stores, Globe has topped some of the iconic stores in the US and around the world.

The unveiling of the Globe Generation 3 Store in Limketkai Cagayan de Oro hosted by Matteo Guidicelli and Maxine Monasterio
The unveiling of the Globe Generation 3 Store in Limketkai Cagayan de Oro hosted by Matteo Guidicelli and Maxine Monasterio
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Globe Gen3 Store in Limketkai Mall, Cagayan de Oro City (Photo Credits to:

Globe President and CEO, Ernest Cu said “Globe is proud to bring the Filipino consumers another world-standard differentiated experience. Our passion for our customers inspires us to end the year on a high note by bringing innovation a notch higher in our stores, one of our key customer touch points, allowing us to truly empower our customers’ digital lifestyles.”

The Globe Gen3 stores are home to various lifestyle zones with stories and exciting features for customers to experience and enjoy. These zones feature latest trends in product, people and even in business. Various lifestyle vignettes illustrate mobile and broadband technologies as connected solutions — featuring the latest devices, apps, digital connectors gadgets and services that contribute to the total interactive customer experience.

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The lifestyle zones will also highlight the stories of brand ambassadors every quarter. The store is a platform for the introduction of must-watch personalities who are blazing new trails in their respective Art, Community and Technology spaces. For the first quarter of 2015, with Music as the main theme, Globe Gen3 will feature four of the coolest DJs of this generation: DJ Badkiss, Callum David, Mars Miranda, and Eric Capili – who all have inspiring success story of JD Dela Paz, a Globe my Business ambassador and owner of fast-rising restaurant chain Size Matters.

The Globe Gen3 Store will also serve as a venue to introduce the LATEST products, devices, and services offered by Globe. To start, it is the first retailer in Asia to introduce and carry Google Cardboard, the fold-your-own virtual reality headset. Consumers can definitely expect more exciting products rolling out in the next quarters.

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Apart from reconfigured store displays, customers can also check out the Play Bar explore the different featured apps and sit through one-on-one service consultations. Self-service tolls are available that allow better interaction with customer representatives through a video hotline.

“Exciting, unexpected, and experiential are the words to describe our Gen3 Stores. The concept and design of the Gen3 Stores have undergone intense research and consultation with the world’s top-notch designers and architecture experts. We are inviting customers to explore and be inspired by the stores’ four zones – music, entertainment, productivity, and life so they can fully enjoy a wonderful world,” said Joe Caliro, Glove Head of Retail Transformation and Management.

The Globe Gen3 stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York. On his design plan for Gen3 plan for Gen3, Tim Kobe shared, “The space is dynamic. It changes with new stories and experiences that support different events and moments. We have elements that move and reconfigure, the way entertainment venues support great concerts or shows.”

Tim Kobe also shared the importance of functionality in the Globe GEN3 Stores, saying “Retail is one touch point where brands build relationships and sell products and services. It is important today to have a place to demonstrate what you stand for. More than 50% of the reason why someone engages with a brand comes from word of mouth. Interestingly, 80% of word of mouth comes from direct experience. Designing the experience is critical to building brand advocates.”

Leading up to the launch of the GEN3 Stores, Globe, collaborated with homegrown Philippine artists who took part in one of the telco’s biggest transformation projects to better serve its customers. Led by multi-awarded artist Ross Capili the artists turned their design inspirations into live art galleries, showcasing murals exhibiting Globe’s brilliant vision, complementing the look, feel, and experience of its GEN3 Stores.

By 2015, Globe is set to convert more of its existing stores into GEN3 Stores to bring the world-class telco retail experience to more Filipinos.

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Support Sendong Survivors’ PagBAG-o Project

Nearly three years ago (December 16, 2011), Cagayan de Oro was put in a state of emergency due to the devastation typhoon Sendong (international name: Washi) brought to the city. Thousands of families lost their homes and loved ones. Now 3 years after, a lot of survivors (families) now live in relocation areas trying to start over again.

Xavier Ecoville is among those resettlement communities where survivors are working hard to have their lives back by making a living through various livelihood projects supported by Ateneo de Cagayan University, donors and valued partners. This self-sustaining designed community is located in Lumbia, Cagayan de Oro City.

Cutting of Ribbon officially launching the PagBAG-o Project

Recently, PagBAG-o Project (Pagbag-o is a Visayan word that means Change) is launched aiming to give everyone a chance to change the lives of the Sendong survivors in Xavier Ecoville. PagBAG-o Project is a livelihood initiative of the Xavier Ecoville Multipurpose Cooperative’s sewing enterprise. It is a creative collaboration between the housewives who produce the bags and the Xavier University students and alumni who make the designs. It features customizable prints allowing groups and individuals to express their thoughts through the PagBAG-o Project’s sturdy and stylish products.




Buy these bags to support the Typhoon Sendong Survivors in rebuilding their lives. You can buy their bags for as low as P125 and they also accept bulk orders. If you are looking for Christmas giveaways/gifts, a personalized bag by them is a great idea! You may visit them at H-3B Miranda Building, Chaves St. Cagayan de Oro City. You may also contact them via email ( or call them at 09353709448.

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PIA NorthMin KaligKasan Band Search

Calling all amateur bands in Northern Mindanao who are looking into sharing their talent/composition and get the chance to win cash prize at the same time. Philippine Information Agency Northern Mindanao launched the KaligKasan Band Search which aims to:

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  • Reach out and gain the interest and support of the young market vis-à-vis environment protection and conservation.
  • Help weaken public’s apathy to climate change concerns by providing venue of opportunities for young and undiscovered talents in the music industry.
  • Encourage young and undiscovered songwriters to compose original, environmentally-motivated music.
  • Popularize adaptation and mitigation measures in response to climate change.

If your band meet the requirements below, head to Philippine Information Agency 10 office at Grace Bldg., Mabulay Subd.A. Luna St. Cagayan de Oro City to submit your application and entry.


  1. The search is open to amateur bands who have NOT signed up with any recording studio.
  2. The band must submit one original full song composition highlighting the theme “Nagbabago na ang Panahon, Panahon na para Magbago”.
  3. It must not exceed four minutes and editable to 30-60 seconds for radio and TV airing
  4. The entry may be written in Filipino, English or a combination of both.
  5. All entries must be submitted personally by any of the band member’s representative, together with duly filled-up application form with the signature of the band leader or designated representative, demo CD, and members’ profile on or before November 30, 2014.

Criteria for Judging:

Originality and Creativity(songwriting style, technique, skill) 30%
Lyrics(emotional appeal, message appropriateness to theme) 30%
Melody(recall, strength) 30%
Overall Appeal(suitability as recording and environmental advocacy)  10%
Total 100%

Awarding ceremonies will be on or before 15th of December 2014. Contact the following for more details/information:

Jorie Valcorza – 0917-3084975
Bhong Carabanes – 0917-3084975
Philippine Information Agency 10 – 726-683 / 858-8178

Download your application HERE and make sure to submit it personally to PIA NorthMin Office.

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