Support Sendong Survivors’ PagBAG-o Project

Nearly three years ago (December 16, 2011), Cagayan de Oro was put in a state of emergency due to the devastation typhoon Sendong (international name: Washi) brought to the city. Thousands of families lost their homes and loved ones. Now 3 years after, a lot of survivors (families) now live in relocation areas trying to start over again.

Xavier Ecoville is among those resettlement communities where survivors are working hard to have their lives back by making a living through various livelihood projects supported by Ateneo de Cagayan University, donors and valued partners. This self-sustaining designed community is located in Lumbia, Cagayan de Oro City.

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Cutting of Ribbon officially launching the PagBAG-o Project

Recently, PagBAG-o Project (Pagbag-o is a Visayan word that means Change) is launched aiming to give everyone a chance to change the lives of the Sendong survivors in Xavier Ecoville. PagBAG-o Project is a livelihood initiative of the Xavier Ecoville Multipurpose Cooperative’s sewing enterprise. It is a creative collaboration between the housewives who produce the bags and the Xavier University students and alumni who make the designs. It features customizable prints allowing groups and individuals to express their thoughts through the PagBAG-o Project’s sturdy and stylish products.

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Buy these bags to support the Typhoon Sendong Survivors in rebuilding their lives. You can buy their bags for as low as P125 and they also accept bulk orders. If you are looking for Christmas giveaways/gifts, a personalized bag by them is a great idea! You may visit them at H-3B Miranda Building, Chaves St. Cagayan de Oro City. You may also contact them via email (pagbagoproject@gmail.com) or call them at 09353709448.

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ISLANDS SOUVENIRS INTRODUCES I HEART CDO CAMPAIGN

Get ready CDO as Islands Souvenirs formally introduces the I heart CDO Campaign in special launch event at the Centrio Mall.

This July 19, Islands Souvenirs launches ‘I Heart CDO’ campaign together with the new store at Centrio Mall. The second store in just two months with more underway, Islands Souvenirs’ new campaign focuses on promoting CDO and its tourism.

The launch event kicks off with a special Fashion Show that will put the brand’s bestselling shirts under the spotlight. The show features the city’s hottest models dressed in different Islands Souvenirs shirts and looks from casual to glam, sports to street and everything in between. More than just an ordinary souvenir shirt, the brand’s ‘I Heart’ line is also a fashion statement that gives the wearer the opportunity to show their pride and love for CDO. The shirts’ different colours and graphics can be mixed, matched, customised and personalised to suit different lifestyles and personalities.

The Fashion Show and Launch Event will be capped off with the introduction of Islands Souvenirs ‘I Heart CDO’ Brand Ambassadors. Catch true-blue Kagay-anons strut their stuff on the catwalk and express their pride and love for Cagayan de Oro.

“The ‘I Heart’ campaign focuses on love and pride of place. Cagayan de Oro is a great tourist destination with different kinds of attractions, adventures, places, flavors and colors that Kagayan-ons can be proud to call their very own. The campaign gives tourists and visitors more compelling reasons to visit, taste, experience and enjoy the best of CDO,” says Jay Aldeguer Founder and CEO of The Islands Group.

 

The ‘I Heart CDO’ campaign features proud Kagay-anons, local CDO personalities from different walks of life including Irene Aserios, Joji Ferrer, Nicole Abas-Datayan, Chingkee Te, Gil Macaibay III, Maxine Monasterio, Desiree Lim, Jeminah Ferrer, Kyle Jennermann, Nadine Legaspi, Awi Chaves, Francis Velasquez and RB Banaag. Get to know your ‘I Heart CDO’ Brand Ambassadors better at the I Heart Cagayan De Oro Fashion Show. Don’t miss out on this exciting event!

 

Through the years, the brand has become the leading brand of premium-quality souvenirs in the Philippines. With over 80 outlets nationwide strategically located in the country’s top tourist destinations, Islands Souvenirs continues to strengthen its brand identity and position by giving customers a vibrant shopping experience, best-quality products at affordable prices, innovative and creative concepts, exceptional customer service and exciting events. Visit the Islands Souvenirs Store along the East Concourse of Limketkai Center and 2F of Centrio Mall. Check Islands Souvenirs on facebook at www.facebook.com/Islands.Souvenirs.

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Style Origin 2013 in Centrio Mall CDO

Celebrate style and fashion at the Ayala Centrio Mall on May 25, 2013 (Saturday) through Style Origin 2013. Style Origin is a yearly fashion event that brings the latest trends and products to the market through a series of fashion shows across all Ayala Malls and Style Souks, shopping events that offer discounts and exclusive items to the public.

Save the date and head to Ayala Centrio Atrium 5PM Saturday to witness another fabulous and grand fashion show. This will be hosted by showbiz insider and model host Phoemela Barranda and directed by Philippines’ Next Top Model judge Robbie Carmona. . To add glam and excitement to the show, one of the Barretto beauties and recent addition to the showbiz industry Julia Barretto will be gracing the event.

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Mindanao Fashion Summit in CDO

Remember last year’s Mindanao Fashion Summit? It was a huge success that it elevated the fashion industry of Mindanao to another level. And now, The Oro Fashion Designers Guild is set to end the year with fashion and style through The Mindanao Fashion Summit that is set to hit the runway on December 5, 6 and 7, 2012. Though there are renowned Fashion Designers from Manila featured in the show, MFS is Cagayan de Oro’s originally conceptualized Fashion Show mainly featuring the works of the talented and Mindanao’s very own Fashion Designers! Check out the poster below for more details of the show.

This is just a teaser, stay tuned for more news and information about the show.

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